Whatever your company is most known for should go right here, whether that’s bratwurst or baseball caps or vampire bat removal.
What’s another popular item you have for sale or trade? Talk about it here in glowing, memorable terms so site visitors have to have it.
Use this space to tell people what your company does and why and how it does it. What’re you known for? Who likes you? What’s your number one competitive advantage?
This is should be a prospective customer’s number one call to action, e.g., requesting a quote or perusing your product catalog.